BUILT FROM AUTOMOTIVE CULTURE, NOT JUST INSPIRED BY IT.
OUR STORY
PureStreetSpecialists was built from years spent inside automotive and motorcycle culture—not from the outside looking in. It began as a way to document the machines, roads, style, discipline, and people that shaped founder Eric Jamison’s life: Japanese performance cars, motorcycles, late-night drives, garage work, streetwear, and the belief that real culture is earned through participation.
PSS is not a conventional clothing company. It is a culture-first platform connecting automotive storytelling, driver mindset, selective apparel releases, photography, road experiences, and the next generation of performance development.
OUR OBJECTIVE
Our objective is to preserve the honesty of street and motorsport culture while creating a path forward. We tell the stories behind the machines, create only what belongs in the culture, and build experiences that turn interest into knowledge, discipline, and progression.
Apparel is released selectively—only when the design has something real to say. The Garage Journal documents the roads, cars, motorcycles, people, and lessons behind the brand. Project Mirai carries that foundation forward into simulation, driver development, competition, and community.
WHAT WE STAND FOR
Discipline over hype.
Style with substance.
Culture with direction.
Progress through repetition.
Respect for machine and craft.
PureStreetSpecialists was the foundation. Project Mirai is the evolution.
